Mitja Slavec, VP Product Management, explains how Comtrade Gaming helps operators provide the best possible player experience in a manner that retains the individuality of their business through a highly customisable suite of products.
One of these products is iCore, a comprehensive online gaming and PAM platform that operators choose to level-up their operation. Its tools focus on strengthening player-brand relationship with personalised front-end content, proactive campaigns and player journey automation as well as per player segment differentiating universal tournaments and jackpots for higher engagement and tailored rewards. In addition, precise regulatory tools, fraud prevention automation and KYC options guarantee full compliancy. iCore is also ready for operation on Brazilian market.
What operators value most is that with iCore platform we form a dedicated development team for each client. This committed team works exclusively on operator's roadmap giving them highest possible attention and speed to market for successful growth and brand differentiation.
Our clients also setup unique offers via iCore bonusing which is one of the best on the market for casino and sportsbook with so many bonus variations, including offering players multi-choice bonus bundles for meaningful rewards. It also provides the player full transparency with visual progress bars on front-end from when bonus is to be awarded to actual completion.
From technical standpoint iCore platform demonstrates high robustness and reliability as it is powering operators in highly regulated markets with tens of millions of daily bets. On top of that, we adhere to the highest security standards with dedicated private cloud environment setups for our clients as well as having ISO 27001 information security certification.
Since gaming is a fast-paced industry we constantly advance our iCore platform by releasing a new version every three weeks with no downtime. Our most recent focus has been the Brazilian regulatory compliance, new Campaign and upgraded Tournaments and Jackpots modules which reduces reliance on third-party solutions like CRM and gamification systems.
With iCore Campaign operators can now setup automated campaigns ensuring personalised player journeys with communications and rewards for successful conversion and retention. Tournaments were upgraded with real-time front-end widgets for players tracking their positions and rewards during gameplay.
iCore latest Content Management System (CMS) is adapting content on the front-end based on player behavior resulting in meaningful banners, promotions and game lobbies driving better conversion. Our AI team has been busy with perfecting AI models for second deposit, churn and LTV prediction for an even more effective player lifecycle management. We also introduced a drill-down BI for self-service reporting and analytics which users can publish to their teams for easier future insights.
Mitja Slavec, VP Product Management
Editorial published in Showcase-ICE Barcelona 25 :: 108