Comtrade announces agreement with Genting

Global IT solutions and software engineering services provider Comtrade, has today announced that it has signed a license agreement with Genting Alderney, part of Genting Group, the third largest casino operator in the World.

The agreement will enable Genting to deploy Comtrade’s leading iGaming platform and will provide a single customer view and wallet across all products and channels including online, social and mobile games. The gaming platform will also enable Genting to integrate best of breed products and content from suppliers across the globe and deliver localized games to individual markets. Operators will have the ability to reward players based on their total value across all products and in doing so, can optimize lifetime value, duration and churn rates to complete the CRM cycle.

Commenting on the agreement, Peter Nolan, Managing Director Genting Alderney said, “When we started this process, we were looking for a company that could offer a solution that would be right for Genting Alderney today and Genting Group globally in the future.  We required an experienced company with a robust and scalable online gaming platform and the ability to customize it to our specific requirements. Comtrade quickly demonstrated that they could offer that and much more.”

Ales Gornjec, Director of Gaming at Comtrade said “Working with a global force such as Genting signifies that our flexible working approach allows operators to take control of their own destiny. This is where an increasingly competitive gaming market is headed, with operators seeking to differentiate their product and services. Our platform and high level of customization enable Genting to offer a broader range of products tailored to the needs of their customer base.”

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